29th Olympic was finally decided to hold in China-Beijing. Chinese design world has never been such liveliness and attractive. Leave alone what master level could achieve and whether designs could be accepted by the publics. It is a rare opportunity to develop one¡¯s future and draw attentions from all over the world. To most Chinese designers, they got an opportunity to promote them and develop their career without bothering go abroad.

Speak to Scandinavian design, the first thing comes to people¡¯s mind is its modern design style, which based on traditional handicraft, then gradually turned into a style emphasizes nature, function and humanism. Such style is fully presented in furniture designs of Scandinavian regions, of which form and decoration are minimized, respect to culture is demonstrated, while form and function are coincided. That¡¯s no surprise why modern Scandinavian¡¯s aesthetics is beloved within the global.

For Normann Copenhage, its mission is to challenge convention, and reinvent the everyday to make even the ordinary extraordinary through great design. For nendo, they¡¯d like the people who have encountered their designs to feel small " ! " moments intuitively. For DMC, life is art ¨C every user can be a designer, creating a personal style. The three of them show us different design cultures and attitudes. However, their designs are all simple, full of natural beauty.

The creation of Hi-tech architecture tendency carries forward the rational design vision of modernism architecture. To the long-standing concern with science and technology, solution to the social problem, and the creation spirit in architecture design performance, it has an enormous life-force in knowledge-economy age.

The Chinese design has nearly 30 years¡¯ history. During the past 30 years, there are many excellent designers who have influence on design development and promote the level of design industry. Many opportunities have been given to the design industry in China, but there is no one like Olympic Games which draws attention of the people to design, especially architecture, interior and industry design. Previously, Chinese design undergoes uneven development and graphic design is much better than other fields. The new trend undoubtedly promotes the development of China¡¯s design industry. The upcoming 2008 Beijing Olympic Games offers only several large projects for Chinese designers, but Chinese people still show the exploration of China design development through their works. One day, Chinese designers compete with those from foreign countries in not only Beijing Olympic Games but also one hosted by other countries.

 

Here are the two ways for you to pick: one to the world of Gaston Caba ¨C a naïve world is filled with happiness and crowded with the cutest characters; one to the word of Koa ¨C an evil, scary hell crushing you with bare ***, endless violence, thrilling monsters and the creatures that only seen in dreams. No matter which one you are going to select, the experience you get is unique.

All design methods, such as use of color, forms, material, texture, tactile feel can stimulate people¡¯s vision and feeling. Suppose the stimulation is as same as the design theme, it stress and promote the design¡¯s theme, and maximize this effect. Otherwise, it properly weakens and counteracts each other and results in a failed design.

In this issue, international design information is included, but more information is from China, such as the 1st Gungfu Creative Advertising Award, New Nike Sportswear of China Participated Sports Associations, Design for Asia Award ect.